Sports sponsorship by the hansgrohe brand.
Red Bull – BORA – hansgrohe 

Proud sponsor since 2017

hansgrohe has been a proud sponsor of the Red Bull – BORA – hansgrohe UCI WorldTeam since 2017. This partnership has been founded on a mutual passion for cycling and on common values such as performance, responsibility, and innovation. hansgrohe develops visionary solutions for the bathroom and kitchen with the same commitment the team uses to achieve peak performance in their road races. Our shared passion is reflected in the team’s sporting success and in our innovative products.

We’re making history together

Our successes are proof that team spirit and passion help to reach milestones.

2025

Red Bull – BORA – hansgrohe makes history: When Florian Lipowitz finishes third overall in the general classification, the team secures its first podium finish at the Tour de France 2025.

Newcomer Florian Lipowitz wins the white jersey and makes a brilliant impression at his first Tour de France. After three challenging weeks, he is named 2025’s best young rider.

Primož Roglič at the Itzulia Basque Country awards ceremony.

2024 

BORA – hansgrohe signs top cyclist Primož Roglič. The Giro d'Italia and three-time Vuelta a Espana winner and Olympic time trial gold medalist is set to be a strong addition to the team, especially at the Tour de France.

Red Bull – BORA – hansgrohe: The dawn of a new era in cycling. New name, new race kit, new bikes – the new look heralds a new chapter in the team’s history.

Team BORA – hansgrohe at the Giro d'Italia 2022 awards ceremony.

2023

Jordi Meeus wins the final stage of the Tour de France on the Champs-Élysées, also known as the unofficial world championship for sprinters.

2022

Jai Hindley wins the Giro d'Italia, the first Grand Tour title for BORA – hansgrohe

 

Pascal Ackermann in the pink jersey at the awards ceremony.

2020

Max Schachmann secures victory at the prestigious Paris-Nice cycling stage race. He also repeats this success a year later.

2019

Pascal Ackermann wins the points classification at the Giro d'Italia. Peter Sagan wears his seventh green jersey at the Tour de France. 

 

Peter Sagan on the podium as the winner of the Paris-Roubaix cycling monument.

2018

Peter Sagan wins the Paris-Roubaix cycling monument. As the leader of the points classification, he has the honor of wearing the green jersey at the Tour de France.

2017

hansgrohe becomes the sponsor and the team enters the WorldTour as BORA – hansgrohe for the first time. International cycling superstar Peter Sagan is signed to the team and crowned World Champion for the third time in a row.

 

 

Red Bull – BORA – hansgrohe stories

Trusted partners

Find bathroom showrooms in your area